The French Connection Launch Party
On the 19th October 2018, French Connection, IP Inc and Fragrance Factory held a PR event at Restaurant Ours in Knightsbridge for 40 bloggers, influencers and press to celebrate the launch of French Connection for him and her.
Arriving 25 years after French Connection’s first fragrance launch. French Connection for him and her is designed to reach a millennial audience in the same way as French Connection’s fashion. FC fashion/fragrance consumers: young, stylish, unique and independent.
Men’s side: British charm, Rugged style, Air of mystery
Woman’s side: French chicness, Girly style, Modern day princess.
< Previous Story